drop.io Introduces PressLift, the Simplest Way for Communications Professionals to Share Multi-Media
Explaining PressLift, creator and VP of Applications at drop.io, Steve Greenwood, states, "Our company, drop.io, powers content sharing online for millions of people, including communications professionals. To better understand the needs of those who produce and receive press releases, we spoke with hundred of journalists, bloggers, publicists and social-media marketers. Based on their feedback, we developed PressLift to be the best possible service for them to share multi-media information with an intended audience"
PressLift Features include:
1. Multi-Media: share unlimited videos, pictures, audios, documents, website links and more with simple 1-click preview, download, embed
2. Social Media: fully integrate with Twitter and Facebook to publish current news and promote company social media accounts
3. Search Engine Optimization: establish a company-specific sub-domain, a custom headline url and release-specific keyword tagging
4. Custom Tracking and Reporting: produce an in-house or client report based on sophisticated real-time tracking metrics and integrated Google Analytics
5. Checkpoints & Safeguards: enable registration, embargo periods, FTC guideline compliance tracking, terms & conditions and more...
Producing a new PressLift is as simple as creating a new Facebook page and complements current distribution approaches including email, wire services, Twitter, Facebook and more...
Communication industry leaders seem to agree:
"Text is just the tip of the iceberg in terms of the information that journalists and bloggers require today," said Stephanie Agresta, EVP, Global Director, Social Media at Porter Novelli. "We are thrilled to partner with PressLift, which is a cutting-edge product that will powerfully communicate our clients' messages through multi-media content that is informative, easy to use and optimized for search engines."
Please watch our video Welcome Demo Video to learn more about PressLift and then tell us what you think!
The official PressLift launch date will be February 2, 2010 during Social Media Week.
Quotes
PressLift benefits the communications professional by providing a simple way to enhance the standard news release
-Steve Greenwood, VP Applications at drop.io, PressLift Creator
We're proud to be a launch partner of the new drop.io product, PressLift. As a launch partner we're able to showcase a true innovation in the way press releases are shared and distributed, particularly across social mediums like Facebook or Twitter.
-Toby Daniels, Founder, Social Media Week
It was exciting for all of us at Robin Hood to be the first organization to use PressLift. We couldn’t have asked for a better, easier to use tool to promote our Food for Good campaign this holiday season.
-Ruth Gallogly, Senior Manager, Digital Media, Robin Hood
We are thrilled to partner with PressLift, which is a cutting-edge product that will powerfully communicate our clients' messages through multimedia content that is informative, easy to use and optimized for search engines.
-Stephanie Agresta, Executive Vice President, Global Director, Social Media at Porter Novelli
PressLift is the press release PR professionals have been waiting for. It's a simple way to share not just the news, but the multimedia that supports what you're discussing making it both more interesting and accessible to your audiences.
-Kristin Maverick, Director, Attention PR
"One of the best things about a PressLift page is that it doesn't feel like a press release - it's not trying to convince you to do something they want, it's providing you with the information that you need."
-Rachel Sklar, Editor-at-Large, Mediaite
"So, in essence, they've created FastCompany.com for press releases. What's not to love?"
-Dan Macsai, Assistant Editor, Fast Company
"Public relations is more about sharing content today than running up jargon counts. PressLift is a useful resource for PR pros who need to get the most compelling, sharable multimedia in the hands of their targeted journalists and bloggers"
-David Berkowitz, blogger - Social Media Insider and MarketersStudio.com
"The biggest differentiator here is the drop.io feature set and the team's track record of innovation." The price point is "attractive given the value"
-Steve Rubel, SVP, Edelman
Statements
Communications professionals rely on word documents to write releases and traditional distribution methods like email and wire services to reach a desired audience, typically journalists and bloggers. PressLift is a complement to that process.
PressLift is designed to be the simplest and best way to share multi-media while not changing existing elements that work well. Creating a PressLift is as easy as producing a new Facebook page; it takes minutes to craft, publish and then syndicate.
Each PressLift comes with sophisticated file-sharing, measuring and tracking capabilities housed on a customizable web site as well as integrated search-engine optimization, embargo period functionality, FTC guideline compliance and more...
Welcome message overview